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Calvin Klein is launching a new fragrance for women, Beauty, which arrives on the market in October 2010. The fragrance was created to support Calvin Klein's clothes collection, with elegant fragrance composition which does not have plans to be seductive, like for example Euphoria and Obsession.

Elegance, sophistication, timelessness and beauty are in the first plan. The perfume is ideal for mature women who choose models from Calvin Klein collection and enjoy style and spirit of Klein collections. Beauty is a fragrance representing woman in her 40es, her beauty, maturity and self-esteem.

Composition of Beauty was inspired by gracious curves and beauty of calla lily. Beauty depicts internal beauty of a woman, her strength and spirit. The fragrance was created by Sophie Labbe, of such notes as ambrette seed in a top, jasmine in a heart and cedar-base.

Advertising campaign was made by Craig McDean in February 2010 in Berlin. Advertising face of the fragrance is Diane Kruger, dressed in a gorgeous elegant white dress which accentuates her femininity and figure in the advertising campaign.